Positioning prompts
Draft and interrogate the audience, category, value and difference.
Self-guided digital product
Brand Strategy Prompt Pack
Thirty-six working prompts for positioning, messaging, competitor and audience work. The prompt gets you a draft in a minute; the check printed beside it is what stops a fluent draft being mistaken for a right one.
The decision
AI made the draft cheap. It left the judgement exactly where it was.
Any capable assistant will return a confident positioning statement in under a minute. The difficulty was never producing one; it is knowing whether the one you have is right. These thirty-six prompts get a useful first draft out of an AI assistant, and the checks printed under each one are where the value sits.
Every prompt follows the same four moves: brief it with your own facts, run it in one message, work through the checks before accepting a single line, then decide what to keep, cut or redo. The output is raw material. The decision stays yours.
The checks are the product. Anyone can prompt an AI; knowing where its answer breaks is the part worth paying for.
An AI draft reads well and you cannot say why it feels thin.You want to move faster without outsourcing the thinking.You keep rewriting prompts from scratch each time.You want to know what to check before you trust an answer.
What you receive
Four working sessions, thirty-six prompts, and the check that goes with each.
Take the prompts in any order. Take the checks every time.
Messaging prompts
Turn a settled position into the words a customer actually meets.
Competitor prompts
Map the real alternatives without accepting an invented market.
Audience prompts
Build and pressure-test a segment description you can act on.
Scope
A working pack you use with your own AI assistant.
The pack supplies the prompts and the checks. It does not supply the assistant, and it does not decide for you.
Included
- Downloadable PDF, 36 prompts
- The checks to run under every prompt
- A brief, run, check, decide method
- Guidance on when a human read is worth it
Outside this scope
- A subscription to any AI tool
- Personal review of your outputs
- Research done on your behalf
- Implementation or copywriting
Process
Work through it in the order the decisions need to be made.
- 01
Brief it
Paste your own facts into the bracketed slots. The output is only as specific as what you feed it.
- 02
Run it
Copy the prompt into any capable AI assistant, in one message.
- 03
Check it
Work through the checks printed under the prompt before accepting a line.
A fourth step, decide, is the one that cannot be delegated: keep, cut or redo. Delivery is by PDF once payment is confirmed.
Best fit
Best for founders already using AI who want to trust less and verify more.
If you have no position to prompt about yet, start with the Positioning Workbook. If a specific draft matters commercially, the Strategic Draft Review is the human read before it ships.
This is likely right when…
- You already draft with an AI assistant and want better inputs.
- You want a repeatable method rather than one-off prompts.
- You are willing to check an answer before using it.
- You want an affordable way to raise the quality of your own drafting.
Choose broader support when…
- You want the strategic work done for you.
- A specific document needs an expert read before it ships.
- The underlying position is unresolved.
- Several stakeholders need aligning first.
Why it matters
The prompt is the cheap half.What makes an AI draft usable is knowing precisely where it tends to break, and checking there first.
Other routes
Add expert judgement when the draft is ready.
- Strategic Draft ReviewHave an AI-drafted document read by a strategist before it ships.View the review ↗
- Positioning WorkbookSettle the position first if there is nothing solid to prompt about.View the workbook ↗
- Focus ConsultationBring one blocking question for a written recommendation.View Focus Consultation ↗
- All digital productsSee every self-guided product in one place, with the fee for each.View the list ↗
Common questions
The Brand Strategy Prompt Pack, answered.
What is the Brand Strategy Prompt Pack?
The Brand Strategy Prompt Pack is a downloadable PDF of thirty-six working prompts for positioning, messaging, competitor and audience work. Each prompt is paired with the checks to run before you trust what the AI returns. It is a one-off £19.
Do I need a paid AI subscription to use it?
No. The prompts work in any capable AI assistant, including the free tiers. The pack supplies the prompts and the checks; the assistant is yours to choose.
Continue with the right level of support
Draft faster, and know where to look before you trust it.
The same prompts used to accelerate client work, with the checks that keep a fluent draft from being mistaken for a right one.
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