Terms of Business

Last updated: 2 August 2026

These terms of business apply to all consultancy engagements between Nadine Benjamin ("the Consultant") and the client ("the Client"), and form part of any proposal, statement of work, or engagement letter issued. By instructing the Consultant, the Client agrees to these terms.

Most of the Consultant's clients buy in the course of their own business, and these terms are written on that basis. If you are buying as a consumer, that is, wholly or mainly for purposes outside any trade, business, craft or profession of your own, you have additional statutory rights that cannot be taken away by these terms, and the section headed "If you are buying as a consumer" applies to you and takes precedence over anything inconsistent with it above.

Who you are contracting with

Nadine Benjamin, trading as an independent Brand & Marketing Strategist, a sole trader established in England. Email: [email protected]. A postal correspondence address is provided on request by email, and by return within one working day. Data protection enquiries: [email protected]. There is no company registration number, as the Consultant trades as a sole trader rather than through a limited company. The Consultant is not registered for VAT.

Services

Services are provided on a bespoke basis as set out in the relevant proposal or engagement letter, which will confirm scope, deliverables, fees, and timeline. Ad hoc advice, including the Focus Consultation, is provided at the fixed fee confirmed at the time of booking. All consultancy is delivered digitally through structured briefs, written consultation, shared documents and project workspaces. Live meetings, whether in person, by telephone or by video call, are not offered.

The Consultant gives brand and marketing strategy advice. She does not give legal, financial, tax, regulatory or accounting advice, and nothing in a deliverable should be treated as such. Where a recommendation has legal, tax or regulatory consequences, the Client should take its own professional advice before acting.

Working days and turnaround

Standard turnaround times, including the one to two working day response to enquiries and any timescale stated for a fixed-fee service, are counted in working days, Monday to Friday, and exclude weekends and public holidays in England and Wales. Work carried out over a weekend or public holiday, or delivered on an expedited timescale, can be arranged by separate agreement and incurs an additional charge, which will be agreed in advance and is never applied without the Client's prior agreement. Typical daily working hours are not fixed but are generally around 9am to 5pm UK time; for a specific client engagement, the Consultant is willing to accommodate the client's timezone by agreement.

Language and translations

All communication, consultation and deliverables are provided in English. The Consultant works with clients internationally and, on request, can arrange a written translation of a deliverable into another language. Any such translation is provided for convenience only: while every reasonable care is taken, translation may introduce inaccuracies or ambiguity, the English-language version remains the definitive and governing version, and the Consultant accepts no responsibility or liability for any error, misunderstanding or loss arising from reliance on a translated document.

Fees, tax and payment

Fees are as set out in the relevant proposal or invoice. All prices published on this website are in pounds sterling and are the total amount payable: the Consultant is not registered for VAT, so no VAT or other tax is added at checkout, and there are no booking fees, card fees, delivery charges or other mandatory additions. The fixed fees published for the downloadable digital products (the Positioning Workbook, the Brand Strategy Prompt Pack, the Brand Clarity Self-Audit Checklist and the Messaging Workbook), the Positioning Statement Review, the Focus Consultation, the Strategic Draft Review and the Brand Clarity Audit are the whole price for that product or service. The standard Brand Clarity Audit fee is £300. A £150 named case-study partner rate may be offered in writing to selected applicants under separate participation terms; it is not automatically available. The standard service remains available to clients who do not want their business identified publicly. Prices shown as "from" a figure for Brand Positioning, Brand Strategy and Marketing Strategy are genuine starting prices for the simplest version of that engagement; the final fee is scoped individually and confirmed in writing in a proposal before any commitment is made.

There are no subscriptions and no recurring charges. Unless otherwise agreed in writing, invoices are payable within 14 days of the invoice date. The Consultant reserves the right to charge interest on overdue invoices in line with the Late Payment of Commercial Debts (Interest) Act 1998, which applies to business-to-business contracts only.

Cancellation (business clients)

Either party may cancel a scheduled consultation or engagement with reasonable notice, as set out in the relevant proposal. Fees for work already carried out remain payable.

Refunds and satisfaction (business clients)

Fixed fees are payable in advance. Because deliverables are prepared specifically for the Client and delivered digitally, fees are non-refundable once work on a deliverable has begun. The downloadable digital products (the Positioning Workbook, the Brand Strategy Prompt Pack, the Brand Clarity Self-Audit Checklist and the Messaging Workbook) are non-refundable once they have been accessed or downloaded. For bespoke engagements, if the Client cancels after work has begun, fees for work already carried out remain payable.

If a completed deliverable does not meet the scope agreed in the brief, the Client should raise this in writing within seven days of delivery, and the Consultant will revise the deliverable once, at no further charge, to bring it in line with the agreed brief. This does not extend to changes of scope, new requirements, or a preference for a different recommendation where the original is sound.

If you are buying as a consumer

This section applies if you buy wholly or mainly for purposes outside any trade, business, craft or profession of your own. It sets out rights given to you by the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015. Nothing elsewhere in these terms limits them.

Your right to cancel. Because you are buying at a distance, you have 14 days to cancel without giving any reason. For a service, such as the Positioning Statement Review, the Focus Consultation, the Strategic Draft Review or the Brand Clarity Audit, the 14 days run from the day the contract is made. For digital content, such as the downloadable workbooks, prompt pack and checklist, the 14 days run from the day the contract is made. To cancel, simply tell the Consultant in writing before the period ends, an email to [email protected] saying that you wish to cancel is enough, and you may use the wording below if you prefer.

Model cancellation wording. "To Nadine Benjamin: I hereby give notice that I cancel my contract for the supply of the following service or digital content: [name of service or product], ordered on [date]. My name: [name]. My address: [address]. Date: [date]."

Refunds on cancellation. If you cancel in time, the Consultant will refund all payments received from you without undue delay and in any event within 14 days of being told, using the same means of payment you used.

Where the right to cancel ends early. Two situations end the right early, and in each the Consultant will ask for your agreement in clear terms before starting, and will keep a record of it. First, for a service, if you ask the Consultant expressly to begin work within the 14-day period and the service is then fully performed, you lose the right to cancel; if you cancel after work has begun but before it is complete, you must pay a proportionate amount for what has been supplied. Second, for digital content such as the downloadable workbooks, prompt pack and checklist, if you give your express consent to it being supplied immediately and acknowledge that you will lose your right to cancel by doing so, the right to cancel is lost once supply begins. The Consultant will not begin work or release digital content within the cancellation period without that agreement, so if you would rather keep your full 14 days, simply say so and delivery will wait until the period has passed.

Your rights if something is wrong. Separately from cancellation, the Consultant must supply services with reasonable care and skill, and digital content that is of satisfactory quality, fit for purpose and as described. If that is not the case, you are entitled under the Consumer Rights Act 2015 to have the service put right or the price reduced, or, for digital content, to a repair, a replacement or a price reduction, and in some cases to a refund. These rights are in addition to the seven-day revision undertaking above, not instead of it, and are not time-limited to seven days.

Complaints and disputes. Please raise any complaint by email to [email protected]. The Consultant will acknowledge it within five working days and respond substantively within 20 working days. The Consultant is not a member of an alternative dispute resolution scheme; if a complaint cannot be resolved, you may take the matter to court, and nothing in these terms prevents you from doing so.

Confidentiality

Both parties agree to keep confidential any non-public information disclosed in the course of an engagement, except for material expressly agreed for publication under a named case-study partnership. A mutual non-disclosure agreement is available on request, and to clients through the secure Client Sign-In, and, where signed, takes precedence over this clause for the relevant engagement unless the case-study publication terms are also expressly preserved.

Personal data

Each party is a separate controller of the personal data it holds about the other's staff and contacts for the purposes of managing the engagement. Where the Consultant processes personal data on the Client's behalf and on the Client's instructions, for example customer research material, mailing lists or customer feedback supplied for analysis, the Consultant does so as processor, and the parties will enter into written terms meeting Article 28 of the UK GDPR before any such material is supplied. The Consultant uses third-party providers including Cloudflare, Anthropic, Resend and Asana, some of which process data outside the United Kingdom under the safeguards described in the Privacy Policy; the Client should not supply personal data for analysis without first confirming that this is acceptable. The Privacy Policy describes how the Consultant handles personal data, including the use of AI systems.

Use of artificial intelligence

The Consultant uses AI tools, including Anthropic's Claude, as part of her working method: an AI assistant answers front-of-house questions on this website, and AI is used to help draft, structure, research and check material. Every deliverable is the Consultant's own work and her own judgement, reviewed by her before it is issued; AI is never the author of a recommendation. If the Client would prefer that its confidential material is not processed by an AI provider at all, it should say so in writing at the outset and the Consultant will confirm what she can accommodate. The Privacy Policy sets out which AI providers are used and what reaches them.

Intellectual property

Strategic frameworks, documents, and materials developed during an engagement are licensed for the Client's use, across the Client's organisation and with any suppliers the Client appoints, once fees have been paid in full. The Client is free to keep and use the documented deliverable on this basis. The Consultant retains ownership of the underlying methodologies, templates, and pre-existing intellectual property, which are not transferred.

Testimonials and case studies

Outside a named case-study partnership, the Consultant will not name the Client, quote the Client or publish a case study about the engagement without the Client's prior written permission. For a selected Brand Clarity Audit case-study partner, named publication is a core condition of the reduced £150 fee and is confirmed in separate written participation terms before work starts. The case study will identify the business by name, display its logo, summarise the agreed brief, analysis, recommendations, implementation and reported progress, and may publish accurate attributed extracts from the Client's honest and detailed feedback. The Client will review the draft for factual accuracy before publication, and the published case study or feedback will clearly state that the Client received a reduced case-study partner rate. Feedback is never required to be positive and is not edited in a way that changes its meaning.

Liability

The Consultant provides strategic advice in good faith, based on information supplied by the Client. For business clients, the Consultant's liability for any claim arising from an engagement is limited to the fees paid for that engagement. Nothing in these terms excludes or limits liability where it cannot lawfully be excluded or limited, including for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for the statutory rights of a consumer described above.

Governing law

These terms are governed by the laws of England and Wales, and any disputes are subject to the exclusive jurisdiction of the courts of England and Wales. If you are a consumer resident elsewhere in the United Kingdom, you may bring proceedings in the courts of the part of the United Kingdom in which you live, and nothing in these terms deprives you of the protection of the mandatory law of your place of residence.

Contact

Questions about these terms can be sent to [email protected] or directed via the enquiry form on the contact page.