Positioning Workbook

The same positioning method I use with clients, set out as a workbook you can work through at your own pace. It takes you, step by step, from a blank page to a clear, defensible positioning statement you can put straight to work. A downloadable PDF, yours to keep and reuse.

What it is

Positioning is the one decision every other brand and marketing choice rests on: the specific place you occupy in your customer's mind, and why they should choose you over the alternatives. This workbook is a do-it-yourself route to that clarity, drawn directly from the CIM-based framework behind my client engagements. If you would rather think it through yourself than hand it over, this is the tool that guides you.

What you get

• A structured, step-by-step workbook that moves you from audience and market to a finished positioning statement.
• Prompts, worked examples and a plain-English strength test, so you know when the line is genuinely working.
• A downloadable PDF you own outright and can return to whenever your business shifts.

Who it is for

Founders and marketers who like to work things out on the page and want a proven structure to follow, rather than a blank document. If you would prefer an expert to sharpen your draft for you, the Positioning Statement Review does exactly that for £45; if you want the thinking done with you on a bigger problem, see the Focus Consultation. Start free with the Positioning Statement Generator if you just want a first draft.

How it works

Buy the workbook at the secure checkout, or enquire first and I will send you payment and download details. It arrives as a PDF, so you can start at whatever pace suits you. There are no meetings and no ongoing commitment; the workbook is yours to keep.