AI Draft Review

A fixed-fee, written review of any brand, marketing or positioning material you have drafted using AI, so you know before you publish or act on it whether the thinking holds up. AI tools can produce a strategy document, a positioning statement or a marketing plan in minutes; judging whether that thinking is actually right for your market, defensible against your competitors, and different enough to matter takes a different kind of judgement. I read what you have produced, test it against my professional standard, and send back a written assessment: what to keep, what to change, and why.

What it is

More founders are using AI to produce a first pass at their brand or marketing thinking: a positioning statement, a messaging framework, even a full strategy document. The output reads confidently and looks finished, which is exactly the risk, since confident and finished are not the same as right. I put a trained, experienced eye over the material you already have, the way I would a client's own draft, and tell you plainly where it holds up, where it does not, and why.

What you get

• A written assessment of the AI-generated material you send me, judged against the same professional standard I apply to client work.
• Plain notes on what is right, what is off and what is missing, with the reasoning behind each call.
• A prioritised list of the changes that matter most, delivered within three working days.

The scope

So the review stays sharp and the fixed fee stays fair, each AI Draft Review is bounded as follows.

Included:

• Review of one AI-generated document of a reasonable working length: a positioning statement, messaging framework, brand strategy outline or marketing plan.
• A written assessment covering accuracy, market fit, differentiation and any commercial risk in the thinking.
• Delivery within three working days.

Not included: rewriting the document from scratch, original market research or competitor analysis beyond what is needed to judge the material, or ongoing revisions. The review tells you whether the thinking holds up and what to fix; Brand Clarity Audit or a full engagement does the from-scratch work if the answer is no.

Who it is for

Founders who have used ChatGPT or a similar AI tool to draft a positioning statement, brand strategy or marketing plan, and want a qualified second opinion before committing budget, publishing it, or briefing a designer or agency against it. Especially useful when the output sounds polished but you cannot tell whether it is actually built on your market and your commercial reality, or just sounds plausible.

Where it leads

If the review finds the thinking is broadly sound, you can move ahead with confidence, or bring me in to refine specific pieces. If it finds real gaps, Positioning Statement Review or Brand Positioning rebuilds a positioning statement properly; for a wider strategy gap, Brand Clarity Audit, Brand Strategy or Marketing Strategy is the next step. You are never obliged to continue; the review stands on its own.

How it works

Send me the AI-generated material along with a short description of your business and market. I review it against my professional standard for accuracy, market fit and differentiation, and return a written assessment within three working days: what is right, what needs to change, and why. Fixed fee, agreed up front, with no obligation to take it further.

Frequently asked questions