Nadine BenjaminLondon Submit a brief

Service 07 · Competitive evidence

Competitor Landscape Review

I examine the competitors, alternatives and substitutes shaping your market, then show what their offers, positioning and visible activity mean for your next decision.

Submit a competitor review brief

The decision

When you need to understand the market before deciding how to compete.

A list of similar businesses is not enough. The useful question is how the relevant competitors are structured, what they claim, who they appear to serve and where the market leaves room for a credible difference.

I examine direct competitors, indirect alternatives and substitutes in relation to the decision you need to make. The result is a bounded evidence review, not a generic collection of screenshots.

Which competitors matter most to the decision?Where are offers and messages becoming interchangeable?What claims, prices or service structures shape expectations?Where are the credible gaps, risks and opportunities?

What you receive

A competitor picture translated into strategic implications.

The review distinguishes observation from interpretation and keeps the analysis tied to your decision.

01

Competitive set

The direct competitors, indirect alternatives and substitutes most relevant to the scope.

02

Offer and audience comparison

How the selected businesses structure, price and present their offers, and who they appear to target.

03

Positioning and message analysis

The positions, propositions, proof points and visible promotional patterns shaping the category.

04

Strategic implications

The gaps, risks and opportunities that should influence your positioning, offer or marketing decision.

Scope

A focused review of the competitive evidence that can reasonably be established.

The fixed fee covers one brand, one primary market and up to five relevant competitors or alternatives. Additional markets, extensive financial analysis or bespoke research are quoted separately.

Included

  • A decision-led written brief
  • Selection or confirmation of up to five relevant competitors, alternatives or substitutes
  • Review of public sources and material supplied by the client
  • Comparison of offers, pricing signals, audiences, positioning, messages and visible activity
  • A written assessment of the implications for the client

Outside scope

  • Primary interviews, surveys or mystery shopping
  • Covert investigation or collection of confidential information
  • Financial, legal or technical due diligence
  • Continuous competitor monitoring
  • Development of the replacement positioning, proposition or marketing strategy

Process

Define the decision, examine the market and make the implications usable.

  1. 01

    Set the research question

    The brief identifies the market, competitor set and decision the evidence must inform.

  2. 02

    Gather and compare

    I assess relevant public and supplied evidence consistently across the selected businesses.

  3. 03

    Interpret the findings

    You receive the comparison and a reasoned account of what it means for the business.

Best fit

Right when competitor evidence is the main missing input.

Choose this review when…

  • You need a deeper market comparison without commissioning a full strategy.
  • A repositioning, new offer or pricing decision depends on competitor context.
  • The team is relying on assumptions about what competitors actually do.
  • You need direct, indirect and substitute alternatives considered together.

Related services

Use the evidence at the right depth.

Strengthen the evidence

Understand the competitive landscape before committing to a direction.

Submit the market, competitors and decision you need the review to inform.

Fixed fee£500Submit a competitor review brief